In Focus - Sarah Crowe - journalist and UNICEF spokesperson

Get to know Sarah Crowe

What is the most challenging thing about your current role with UNICEF?

“We have a saying here that goes ;if only UNICEF knows what UNICEF knows.’ Because children are everybody’s business or at least should be, we work with governments, businesses, NGOs, foundations, celebrities, sports groups, universities and we’re on the ground in 190 countries, UNICEF has its tentacles everywhere that involves children – health, education, protection, nutrition, water and sanitation, emergencies. And yet we are decentralized, so finding out exactly what we are doing where at any given time, and then translating that into clear language is quite a challenge.”

Interview by Molly Muldoon

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Nster.com