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Guinness attempt to bolster US sales

New ad campaign aims to increase sales

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bogsidebunny: right or wrong, "draft beer" is the term that's used by many Americans...might be a regional thing but many Americans don't know and NEVER use the term "drought beer." Just like people who say, "Scots-Irish" when the correct term is "Scotch-Irish."
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Well, I personally am doing all that I can to support the finest beer in the world. I first tasted it at the brewery in Dublin and have loved it ever since. I live in Sarasota, Fl and have no trouble finding it. There are several Irish pubs in town and all of the supermarkets carry it. I do not have a problem with the price, after all you only get what you pay for. I was recently in Asheville NC and found it in plentiful supply at many bars and restaurants.
I have a tough time having my local Dominick's/Safeway supermarket keep more than a case of the 8-pak of draught on the shelf. Evidently, they don't care about Guinness sales in the midwest.
LOWER THE PRICE. This, along with an American aversion to overly thick syrupy brew, has ALWAYS been the issue with Guinness.
LOL, well every place I have been advertises "draft beer" and not "Drought beer" but should I find myself on Who Wants to be a Millionaire in the near future and that comes up I hope I remember it.
It's spelt drought, Ajreaper.....Draft is something you get on the back of your neck when you leave the window open.
Guinness, many years ago, was my drink. Unfortunately, the "John's Gate" product has been scuppered by PC marketing. How you ask. Guinness is ment to be enjoyed at room temperature. In Ireland that means about 65-degrees Fahrenheit. Unfortunately, at that temperature it takes anywhere from 5 to 8 minutes to properly "pull" a pint. 5 to 8 minutes? That's much too slow for the youngsters today where speed is the end-all and nano-seconds count. So by lowering the temperature down to 38-degrees the Guinness can be ready quick as as it flows from the tap so it can be ready as fast and taste as tasteless as that lousy Budweiser beer. Unfortunately, the very cold temperature absolutely destroys the fine taste of a once fine brew.
I'll pay the going rate where ever I find myself for Guinness my only complaint is I'd like to see more places have it available on draft.
I think all of you raging about the price of the best commercial beer on the market are all insane. Guinness is cheap for what you are getting. A 4 pack of my favorite beer is usually 14.99. (Dogfish Head Palo Santo Marron) Given it is 12% alc I drop the 14$ no questions every week for a beer I know I love. The problem stems from Americans having their mouths flooded with cheap water beer from the big 3 since shortly after prohibition. It's a poor excuse for beer and that is why it's so cheap. If you want good beer you are going to pay for it just like good wine. Otherwise stick to the Natty Ice.
Lower the price and they will drink more...
Find a way to make it so it survives the trip over the pond to this side. Had it in Ireland and loved it, have it here, still good, but it has a bitter aftertaste.
I've had the Foreign Extra. It's really good. I usually drink draft and this has got some serious kick to it compared with a draft beer, but if compared with the Extra Stout, it's just got a little different flavor to it. Good stuff either way.
pricey but there's not much better and I'll promote it for a little less than there paying the ex Steelers.
Guinness, on tap that's the only way I drink it.
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