Clint Eastwood’s Super Bowl Chrysler ad and the American comeback
Eastwood and Chrysler's ad says America is ready to turn a new leaf
Cling Eastwood said it all in the Chrysler advertisement during the Super Bowl on Sunday as 111 million people watched.
America is on the way back, slowly but surely recovering form the worst economic recession since the 1930s. It is good news for America and the world.
It is halftime in America as Eastwood remarked, a time when people are poised between the bad news of the economy for the past four years and the brighter economic landscape which seemingly lies ahead.
The American recovery can still stall, and there are many elements of the world economy that could bring about a sudden freefall.
But Eastwood caught the mood brilliantly in that advertisement, citing Detroit and the revival of the auto industry as a clear sign of the way forward.
Ireland is one of those countries that will be yearning and hoping that the U.S. recovery is well underway.
This week Taoiseach (Prime Minister) Enda Kenny and Foreign Minister Eamonn Gilmore are in America seeking to capitalize on the renewed good economic news.
Kenny will be joined by former President Bill Clinton at a special economic forum featuring many heads of industries to be held in Manhattan.
Afterwards Kenny and Clinton will meet 100 or so Irish community leaders to discuss their plans with them.
The Clinton initiative comes after he attended the economic forum in Dublin last September and promised to help Ireland dig itself out of the economic morass.
It is no easy task, but as Clinton proved when he intervened in Northern Ireland, where others feared to tread, he has an incredible commitment to his ancestral home.
Clinton has often spoken of the literally trillions of dollars that American multinational companies are sitting on ready to invest overseas when the world economy shows signs of recovering.
Those green shoots are finally starting to show, and the Irish conference in New York which will involve many such leaders could not come at a better time.
The multinational involvement in Ireland has been the linchpin of the economy there for decades and was a real factor in the massive upturn that occurred around the now discredited Celtic Tiger era.
While the property boom was an illusion that built mansions in the air, the arrival of companies such as Google, Facebook and Intel to Ireland was certainly not.
It is that kind of five star investment that Kenny and Clinton will be seeking form companies that want to take advantage of the European market.
Given the clear uptick in America, the timing could well be perfect.
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