Bridget Foley one of the most powerful names in fashion, says New York Times
Irish American Executive Editor at Women’s Wear Daily carries heavy influence
“Fashion is the only discipline where there is no creative down time,” she added.
It is her admiration of designers’ disciplines coupled with her own reporting discipline that has helped make Foley one of the most important names in fashion. Her support has become so influential that today Michael Kors, once an unknown, is singing Foley’s praises.
“She is one of but a handful of writers who has watched my career from its infancy,” Kors said. Foley’s and WWD’s support “let retailers know about me before I had fashion shows or advertising.”
The weight of influence that both WWD and Foley carry today is undeniable. “For a designer who wants to be taken seriously,” said Adrien Field, who presented his debut collection in New York in February, “a review from WWD is a stamp of accreditation that you can take with you into sales meetings and investor pitches. It’s worth its weight in gold.”
“I would rather have a three-sentence write-up in WWD,” Field added, “than the attention of 100 blogs.”
Foley is, in Field’s view, that rare fashion editor who remains above the fray, credible, knowledgeable and untainted by commercial interests, says La Ferla.
Despite her influence, Foley remains modest about her work, insisting that she is only doing her job. “I get things done,” she said.
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