Ryanair sexy stewardess ad campaign is banned by British authorities
Irish airline slammed for sexist promotion featuring undressed employees
Published Wednesday, February 15, 2012, 7:19 AM
Updated Wednesday, February 15, 2012, 6:06 PM
2012 Ryanair Cabin Crew Charity Calendar launch. Chief Executive of Ryanair, Michael O'Leary pictured with the Girls of Ryanair. The 2012 Ryanair Cabin Crew Charity Calendar has been banned by the ASA.
Photo by Sasko Lazarov/Photocall Ireland
Public opinion against the promotion was mobilized by an online campaign led by a flight attendant called Ghada.
At the time she said: “I’m a member of cabin crew. I love my job and take it seriously, so I was disgusted to see this Ryanair ad which basically portrays cabin crew as glamour models.
“My work colleagues, many of whom are male, work hard with me to ensure the safety of our passengers.
“Safety is our number-one priority, not the brand of our underwear.”
PHOTOS - Slideshow of the 2012 Ryanair Calendar
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readabook | Feb 17, 2012, 12:27 PM EST
Collette2 "Any convent educated ones amongst them I wonder?" Why Yes "Collette2" Convents are our best source of New Slaves! Our secret?!?! After years of mistreatment and abuse in the Convent, a little "Hoochey Coochey" down the aisle of a plane is "Child's Play"
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readabook | Feb 17, 2012, 12:12 PM EST
proudirishlass-
Your eagerness to support O'Leary's business practices gives me a sneaking suspicion that you are Michael himself!!!!!
You are truly a "Door Prize" proudirishlass. I should have remembered from our past that I could never fool you! Besides telling my Stewardesses how you left me in a crying heap when you stalked away following our one night "dalliance" I also told them not to bother being nice to you because you're not much of a "tipper". Remember,these Stewardesses are "my slaves so they do whatever I Say! Please call me "Mikey" like you did when we were together !
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IrelandNorth | Feb 17, 2012, 08:13 AM EST
The only bad publicity is no publicity. 'O'Leary Air' gets plenty of bad publicity, which is really good publicity, because it gets them free advertisement by being controversial. Even if he's fined by the Neo-Voctorian Anally Retentive Brigade, the increased business will be worth it. I suspect his Ad-men have done the maths.
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Collette2 | Feb 16, 2012, 02:03 PM EST
Stupid men, you can only look and not touch, making the fantasy even more intense, then for some, that's all it needs to get their rocks off unless you have fat wallet.
Girls, don't complain if your treated like sluts.
Any convent educated ones amongst them I wonder?
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proudirishlass | Feb 16, 2012, 12:57 PM EST
Readabook,I am impressed with your keen sense of understanding of my "green with envy" compassion. Your eagerness to support O'Leary's business practices gives me a sneaking suspicion that you are Michael himself!!!!!
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ciaradexy | Feb 16, 2012, 12:51 PM EST
Bogside, seeing as you have brought the wasste charges into this, I'll clear up some of the errors you have made. The issue with the charges was that no one was told that DCC had outsourced the collections to Greyhound and so people, like myself, were told 'you have 30 days to hand over the €100 standing charge'. NO WARNING! This is the problem! We have paid charges for years, we just didnt expect to be given a time limit.
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proudirishlass | Feb 16, 2012, 12:42 PM EST
Sirpeter,I have traveled extensively and I have never made those observations about any other airline. Regardless of it being a "CRAP" job the staff have always been polite and interactive. I have worked difficult jobs but always put a smile on my face when dealing with the public. It costs nothing and reaps great benefits. No Sirpeter, I did not give them a tip nor did the idea cross my mind. Perhaps if they were a little more social i might have had that idea. Tipping is not a custom in Ireland.
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Alexiswolf | Feb 16, 2012, 05:08 AM EST
Ryanair, the gutter press of airlines.
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sirpeter | Feb 15, 2012, 10:29 PM EST
@proudirishlass.That why they call work~work.Otherwise they would call work ~happy time.How much joy do you think walking up and down an airplane aisle is going to bring pushing a trolly day in day out??It's a crap job.At least understand their boredom.You want pleasantries.Did you ever give them a tip?
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galway2001 | Feb 15, 2012, 08:33 PM EST
he a laughing stock of ireland and whats wrong with those women they must be desperate for something
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readabook | Feb 15, 2012, 06:39 PM EST
To proudirishlass
Your ability to instantly spot possible Psychological abuse of Foreign Nationals(source?),followed up by shrewd Analysis of Payroll Records compared to Industry Norms with possible linkage to an International Slavery Ring is duly noted. Do you think that "Fella" in the One Piece is not O'leary but a Eunuch to guard the stewardesses when the "Ring" is out procuring more slaves er' stewardesses?
OR does your stated Compassion just mask a little green envy? "MEOW!"
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proudirishlass | Feb 15, 2012, 06:11 PM EST
I have traveled on Ryanair and from the moment we took off the cabin crew were busy selling lottery tickets and the calendar among other items.They all appeared to work like robots with no personalities. It was all business and no pleasantries. In fact i notices that their eyes appeared unhappy,there was definitely no joy in their work. I also noticed that they did not chat with each other which I thought very strange. Most of his staff are underpaid eastern Europeans. It was reported recently that the staff are required to work long hours and are not treated well.The authorities might want to check in to OLeaary's business practices just in case there are employment rules broken. Slave labor comes to mind.
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cillowen | Feb 15, 2012, 05:56 PM EST
years ago they allowed bare assed ladies on their music hall stages as long as they didn't move. Wonder if O'Leary's ladies are shaking their booties thus displeasing these buggars.
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cillowen | Feb 15, 2012, 05:55 PM EST
years ago they allowed bare assed ladies on their music hall stages as long as they didn't move. Wonder if O'Leary's ladies are shaking their booties this displeasing these buggars.
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