Irish designer Jennifer Rothwell’s Humming Bird set to create a buzz at Boston Fashion Week

Dublin designer takes to the Emerging Trends Runway show on 29th September

As Boston Fashion Week gets set to host their fifth annual Emerging Trends Runway Show, we are glad to hear that an Irish designer, Jennifer Rothwell has been invited to showcase her new clothing line, the Humming Bird Silk Digital SS13 at the show.

The Emerging Trends Runway show aims to give the opportunity to emerging designers to shine and in many cases launch their line. The shows main initiative is to introduce new faces of the fashion industry to the up and coming Boston fashion market.

With designers coming from places around the international fashion map, IrishCentral caught up with our very own Irish designer, Jennifer Rothwell to speak about her broad knowledge of the fashion industry, her unique clothing line and her hopes to promote Ireland and Irish fashion in the US.

The New York born Dublin native who creates her own prints has always displayed talent from a very young age. "My earliest memory of finding my passion for fashion was when I was seven years old, I cut the elastic pink cuffs off a jacket and I sewed a pair of trousers for my barbie doll. Throughout school I always loved art and drawing, so I decided to go to art college. I managed to get into NCAD and I graduated with honours in 1995.

While in college, the ambitious fashion student travelled to New York for three consecutive years during the summer for work, interning at Bergdoff Goodman and working in sales at Dolce & Gabanna and designer Donna Morgan.

After Jennifer graduated she knew that she would return to New York in search of more permanent experience and work in the fashion business.

"I always loved costume and drama and I was hoping to get into that field but I found it was too difficult. In New York I was lucky enough to get in with designer, Norma Kamali. She, to this day is my main inspiration in the fashion world. With her, I worked as an assistant PR and executive PR. The experience I gained there was unbelievable. I learned the A-Z of fashion- from the production, to head hunting for new designs, to photography. I basically did everything. She threw me in at the deep end, but she was a great mentor and she gave me lot's of confidence.

During my time in New York I had the privilege of working for several high-end designers, including Calvin Klein.

In 2005, the hard-working fashion expert decided to travel back to Ireland to strive to develop her own line. She was successful in getting her designs underway.

All the materials Jennifer uses are 100% Irish. Any garments produced by her name are designed and developed in Ireland under her design direction- something that the print expert is passionate about. "I campaign to promote the initiative for my clothing range to sport a 'Return to garment manufacturing in Ireland' label. I think it is important for Ireland to be recognized as a place of produce , like it is already widely known for Irish food produce. You always see 'Made in US' tags and so on. This would mean better for our own economy.

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Nster.com