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Everlast on the March

By
Mike Farragher,
IrishCentral.com Staff Writer

Published Tuesday, March 10, 2009, 4:09 PM
Updated Thursday, July 23, 2009, 5:48 PM

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THIS seems to be the summer of the mash up single from aging hip-hopping rockers. Kid Rock scored the biggest hit of his career with "All Summer Long," a mixture of Warren Zevon's "Werewolves of London" and "Sweet Home Alabama." The Irish American rapper Everlast just topped that effort with his brilliant cover of Johnny Cash's "Folsom Prison Blues," out this week.

In a stroke of genius, Everlast has spliced his past into the mix with a squeal that was ripped from either Insane Clown Posse's "Insane in the Membrane" or House of Pain's "Jump Around." Everlast's gruff baritone used to shout out the rhymes for House of Pain, Ireland's finest (and only) experience with hip-hop in the early nineties. Who among us hasn't closed our wedding reception to the strains of "Jump Around?"

Some folks will try to crucify him for retooling the musical equivalent of a rockabilly Van Gogh, but he adds a hardscrabble beat lifted from a gritty street that would make the Man in Black proud.

Lest we forget that Johnny Cash was the OG Original Gangsta before he found The Lord in his latter years? He did, after all, shoot a man in Reno, just to watch him die.

The video, which can be purchased with the song from iTunes for an additional 49 cents once you buy the 99 cents single, features a spliced duet between the rapper and Cash himself, swiped from Cash's sixties variety show footage.

The track is from Everlast's forthcoming record Love, War, and the Ghost of Whitey Ford, which is due September 23 through an innovative deal between his management company and Sony/ATV Music Publishing.

According to a press release, the agreement gives Everlast a newfound artistic freedom in the creation and distribution of his music. "I get to do what I want, how I want," Everlast said in a statement.

"Now I have the chance to promote the albums the way I see fit. I'm much more adaptable as an individual than a label would be. I don't want to follow the same old cookie-cutter ways of getting people's attention."

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