As part of a new campaign by Tourism Ireland a British couple are taking part in a mystery tour of Ireland. Their entire vacation is being determined by Facebook and Twitter users.
Tyler and Amy Slade are being told where to stay and what to do during their Irish vacation, part of a campaign called “Ireland Mystery Tour”. The online navigators are providing the couple, from Brighton, in Britain, with an itinerary and give them clues about their next destinations along the way.
The “Ireland Mystery Tour” is being led by a four-legged tour-guide in the shape of Baaarry the sheep (Yes you heard us!). Baaarry the sheep feeds the couple, Tyler and Amy, with cryptic clues and where they’re off to next. Social network users are also able to vote on where they should go next.
Would you be brave enough to put your vacation in the hands of strangers? So far it seems to be working out well for this couple.
They are now on the fourth day of their trip. So far they have been sailing on Carlingford Lough, camping in Kilkeel, climbed Slemish mountain and played disc golf through the Mourne Mountains.
For every clue the couple solve and activity they complete they win points. If they win enough points they will win a stay at a five-star hotel by the end of their trip.
The idea behind the campaign is to showcase what Ireland offers to holiday makers while attempting to boost the numbers of visitors traveling from the UK (which currently makes up 50 percent of the travel industry in Ireland).
Vanessa Markey, Tourism Ireland’s head of Great Britain “Our latest social media initiative should prove to be a really effective way of engaging with online communities around Britain, really bringing our message of fun and friendliness to life.
“By placing our couple, Tyler and Amy, in the hands of our social media communities, they'll be taken on a whirlwind tour of some of the best hidden spots and iconic experiences around the island of Ireland. And, by bringing potential holidaymakers around GB along for the journey, we’re hoping to inspire them to begin planning their very own Irish holiday.”
The couple are sharing their journey through videos, photos and posts on their blog.
Tourism Ireland expects the number of people involved in their Facebook and Twitter campaign to reach two million.
Here’s some of their videos –
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