Irish Distillers-owned Jameson Whiskey is one of the top 50 leading spirit brands in the world, according to a new survey. Ireland’s most popular whiskey placed 49th in the International Wine and Spirits Research (IWSR) Real 100 list of top alcoholic drinks. Diageo-owned Baileys, another Irish brand, placed 37th on the list.
Jameson, with sales of over five million cases, saw volumes rise 8.9 percent worldwide last year, moving to 49th up from 55th place the previous year, the Irish Times reports. Baileys, with sales of 6.2 million last year, has climbed up two places.
Jinro Soju, a South Korean vodka brand which sold over 65 million cases, is the number one top selling spirits brand in the world. Two other soju brands also made the top 10.
Indian whisky brand ABD’s Officer Choice, in second place, saw the largest volume growth of all top 100 brands last year, with an additional 4.5 million cases sold, surpassing 34 million total.
Local whiskies and other local spirit brands dominate the list and “far outnumber brands from more internationally facing categories such as Scotch whisky or gin,” reports the Irish Times.
Smirnoff vodka, which overtook Diageo brand McDowell’s whiskey to become the fifth largest global spirits brand, is the first international brand to appear on the Real 100 list. It remains the largest-selling vodka globally. Diageo brand Johnnie Walker kept its place in the top ten despite a flat year in volume growth.
Here are the top 10 spirits brands worldwide:
2. Officer’s Choice
3. Ruang Kao
7. Chum Churum
8. Hong Tong ‘Liquer’
9. Good Day
10. Johnnie Walker