Irish farmers have joined the likes of the New York firefighters by stripping down to their wellies and showing off their wares for a 2010 calendar.
The calendar, which includes a promise of 100% Irish beef, features a year of milk-sipping farmer-tanned real life farmers proudly showing off what their Mammies gave them.
The 12 poses show some of Ireland's finest farmers strutting their stuff about the farm. Mr. September serenades a sow with his guitar, while Mr. October cuddles up to his collie in his tractor.
June is a devilish shot of a farmer with an Aran sweater draped over his bare shoulder, as five sheep seem oblivious to the action in the background.
March is a ladies special, and no doubt there will be a plethora of female fans up for a roll in the hay with this guy.
Ciara Ryan, the brains behind the Irish agricultural brawn, told RTE’s Ryan Tubridy that losing her job inspired her to be creative and entrepreneurial and put the calendar together.
She advertised in local papers for models, and all the men who took part are “proper farmers.”
“They saw the funny side and they were all team players. We had great craic over the three-day shoot,” she told Tubridy on his radio show.
20 percent of profits from the calendar go to Bothar, a charity that helps “families in micro-farming units by giving them the living gift of a farm animal” in third world countries.
The calendar is available at www.farmercalendar.com, and for those in the Republic of Ireland, there is a competition to win a date with Messrs March and November.