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“Empty Chair” is the third installment in Guinness’ acclaimed “Made of More” ad series. Photo by: Guinness

See if you can hold the tears back---the greatest Guinness ad ever!

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“Empty Chair” is the third installment in Guinness’ acclaimed “Made of More” ad series. Photo by: Guinness

As part of their acclaimed “Made of More” series, Guinness has released an ad celebrating heroes, their communities, and their great strength of character.

The very moving TV spot, “Empty Chair,” centers on a local bar where the owner and her patrons hold a special vigil as they wait for one of their own.

No shamrocks and shillelagh numbers here, instead a paean to the spirit of service that has made America great.

The “Made of More” series began in 2013, with an ad featuring a group of wheelchair basketball players and an unexpected twist at the end. It instantly went viral online, with 3.5 million views before its official release date, and was hailed as leagues above other beer ads.

The second installment, released in February just before the advertising black-out period of the Winter Olympics, told the amazing story of twin bi-athletes Tracy and Lanny Barnes, one of whom gave up her spot in the Sochi Olympics so that her sister could compete.

It is these small but extraordinary acts of heroism that Guinness celebrates, sharing their stories with the world.

*Originally published in 2014.

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