A new top-level domain for the global Irish community launches on March 17, 2015 opening up a new era of marketing opportunities and innovation for Irish people, brands and organisations all over the world.

.IRISH is the new top-level domain for people who want a distinctive web address that clearly says ‘Irish’. The new .IRISH top-level domain (TLD) makes it possible to put the word ‘Irish’ after the dot in a web address in the same way .com or .net are used. For brands and organisations with an Irish heritage or focus, the ability to use the word ‘Irish’ after the dot in a web or e-mail address is a major marketing opportunity.

The launch takes place over several months to give trademark owners and the business community priority access to registration in advance of ‘General Availability’ registration. The trademark registration period, known as the ‘Sunrise’ period runs from March 17 to May 16, 2015 and detailed information about Sunrise registration, including an explanatory video about the registration process can be found at www.nic.irish

Details of the various registration phases and a Founders Program initiative for early adopters can also be found on the web site along with a list of ICANN accredited registrars, fully accredited to accept applications to register .IRISH domain names from the start of the Sunrise period on March 17, 2015.

Registry Operator, Dot-Irish LLC is authorized to operate the .IRISH top level domain by ICANN, the Internet Corporation for Assigned Names and Numbers. The company has offices in Ireland and the US and is wholly committed to providing a distinctive digital identity to help the global Irish community connect, grow and prosper.