Justin McBride rides bulls for a living. On the Professional Bull Riders Build Ford Tough Series since 1999, McBride has had his ribs broken, his lung punctured and his ankle shattered in a sport where making mistakes means a lot more than being told off by your coach.

But such an unforgiving sport produces hardy men, and McBride is one of the hardiest. The two-time world champion (2005 and 2007) had an amazing season last year when he not only clinched his second world title, but also recorded the most tour victories in one season (eight) and the most career wins (30) to date. The 28-year-old also broke the one-season earnings record with his 2007 haul of $835,321. McBride had surgery to reconstruct his left shoulder (he rode while injured in the 2007 World Championships) last November and is currently working hard on his rehabilitation.

Away from the rodeo, Justin is married to Jill. The couple have one daughter, Addison Claire and live in Oklahoma. Just before he won the 2007 title he released his first country album, "Don't Let Go." No guessing as to where he got his inspiration for that title!

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