Talks are underway between Star Wars senior executives and the Irish Film Board (IFB) about filming parts of the Hollywood blockbuster in The Burren, County Clare.

According to the Clare People, 'Star Wars: Episode VII' director JJ Abrams is currently in negotiations with the Irish Film Board about filming some scenes for the new Star Wars film in Ireland.

Earlier this month Lucasfilm announced that production of Star Wars: Episode VII will take place in the UK. JJ Abrams’ wife, Katie McGrath, is of Irish descent and the pair have visited the Emerald Isle before on vacation.

“The Irish Film Board, working the US-Ireland Alliance, has been in discussions with JJ Abrams and his team at Bad Robot about filming a number of projects on their slate in the Republic of Ireland,” said IFB chief executive, James Hickey.

“We have provided them with briefings about Ireland’s tax incentive Section 481, our accessible locations, world-class crew and production companies.”

He added that, "International competition for major Hollywood feature films is intense and we are working with Government to maximise Ireland's potential in this area."

Directed by J.J. Abrams from a screenplay by Michael Arndt, the movie is scheduled for a 2015 release.

Meanwhile producers have confirmed a $104 million movie on the life of Brian Boru will be shot in-part at the Cliffs of Moher.

The movie will be based on the graphic novel ‘Freedom within the Heart.' Some battle scenes will take place at the famous Clare cliffs, but the bulk of filming could take place at Brian Boru’s traditional stronghold at Killaloe

Director of the Cliffs of Moher Experience, Katherine Webster, said that the film could be a major boost for the North Clare Tourism.

“We would love to see parts of the Boru movie shot at the Cliffs of Moher and we know from experience how movie locations can help promote a tourism destination,” she said.

“We see the positive effect from a promotional perspective of the Cliffs being a location for Hollywood movies like ‘Harry Potter and the Half Blood Prince’ and ‘The Princess Bride’ as well as Irishmade movies like ‘Into the West’ and ‘Hear My Song’. Hopeful the Boru movie will be the next big blockbuster to be filmed in County Clare.”

JJ Abrams talks “Star Wars Episode VII”: