Beam names five Irish goodwill ambassadors for their Kilbeggan brand in U.S.
Major marketing plan for Kilbeggan and Cooley brands in the U.S.
Beam, which recently acquired Cooley DIstillery, has commenced a major marketing plan for Kilbeggan whiskey.
To that end they have appointed five Irish ambassadors for the brand across the U.S.
The ambassadors are featured below.
Jennifer Graham, San Francisco
Jennifer Graham (27) earned her undergraduate degree from University College Dublin (UCD) and her MSc Masters from Michael Smurfit Graduate Business School, UCD.
She is currently working in San Francisco, which she says has it all. Graham is from Sutton, north of Dublin’s City Center, and says what she misses the most is having her friends and family close by.
Graham’s biggest surprise living in San Francisco is that a couple hours drive north has slopes for skiing and a couple hours south has the famous California sun. Graham is never at a loss for something to do. She’s looking forward to a skiing trip in March and until then plans to learn to surf. Although the area has great surfing, Graham says the regular shark sightings are a big deterrent.
San Francisco offers a wide range of cuisine, the most exotic she has tried is Peruvia. It also offers an endless stream of activities, including the America Cup qualifiers, Fleet Week, and Giants games to name a few. She also plans to visit the lovely neighboring towns of Murin and Socelito.
Graham’s favorite Kilbeggan Distilling product is the Kilbeggan because she has a bit of a sweet tooth. She said “it has a really great balance of caramel, vanilla, and oak. It’s so approachable yet really tastes like whiskey, much more so than other Irish blends out there.”
Kilbeggan is a minimum four years older than Irish whiskey, which “leaves a really great balance of flavors as the whiskey has had more time to develop mature characteristics.”
You can follow Graham on twitter @KilbegganJG.
Emily Duffy, Boston
Emily Duffy (23) graduated from the University of Limerick with a Bachelor of Laws with Irish/Gaelic. She is from Limerick, the city immortalized in the song “Limerick You’re a Lady” and currently working in Boston.
She settled into Boston well, largely in part because of the large Irish and even larger Irish American population. Boston in a sporty city, which she loves and she can always find something entertaining to do. There are plenty of bars, including lots of Irish bars and many of them show rugby games. She adds, “The sheer amount of Irish bars in Boston is a sign of [the thriving Irish and Irish American population] and what better place to bring some great whiskey from home.”
Duffy says she misses the hot weather in Ireland and her friends and family the most. She skypes them all the time and she receives viber calls to her phone and says, “it’s almost like I never left!”