Business 100 Green Initiatives
Coca-Cola’s environmental initiatives include providing sustainable packaging by reducing the weight of glass bottles and reducing the use of PET, re-using materials in the production process, and promoting community recycling programs. They have recently taken on a rainwater harvesting project in India to re-use water and over the years they have installed more than 400 rainwater harvesting systems in India.
The company has published the carbon footprints of their most popular products on the Coca-Cola website, and continues to work to make sure all ingredients come from sustainable sources, specifically sugar through its Better Sugarcane Initiative. Coca-Cola has also reduced greenhouse gas emissions from its transport fleet.
Patricia Cunningham, Manager, Transatlantic Leisure Sales
In 2008, Continental Airlines implemented an environmental responsibility program called Eco-Skies that includes a system-wide paperless initiative, carbon-offsetting program, flight and ground procedures that reduce emissions and noise, and a fuel efficiency-focused fleet management program.
According to its website, “Continental conducted the first biofuel-powered demonstration flight of a U.S. commercial airliner on Jan. 7, 2009. The demonstration flight was powered by a special fuel blend including components derived from algae and jatropha plants.” Algae and jatropha are sustainable fuel sources that will not impact food crops or water resources and will not contribute to deforestation.
Anne Sweeney, Co-Chairman
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