Business 100 Green Initiatives

American Express

John Hayes, EVP-Global Advertising and Brand Management/Chief Marketing Officer

Since 1983, American Express has been part of the Partners in Preservation program, which seeks to preserve historical and environmental landmarks, raise awareness about environmental conservation, and encourage the public to engage in “sustainable tourism.”

American Express teamed up with NBC Universal this year to celebrate small businesses with the Shine a Light program. Readers can vote on the stories of finalists and whoever wins receives marketing support and a $100,000 grant. Helping small businesses can have the positive side effect of supporting sustainability—small businesses often work on a local level, meaning they waste less energy in shipping materials, support other nearby businesses, and use up less floor space than large businesses do.

Anheuser-Busch

Patrick Burns, Director, TV Sports and Entertainment Marketing

 As of April 2009, more than 6 acres of photovoltaic solar arrays are powering about 3% of the brewery’s electricity needs in Fairfield. Anheuser-Busch also built a bio-energy recovery system that provides 15% of the plant’s fuel by turning nutrients in brewing wastewater into renewable biogas. Honored 15 times by the Waste Reduction Awards Program, Anheuser-Busch recycles more than 99% of the solid waste it generates.

The brewery is also a member of the U.S. EPA Climate Leaders Program and has committed to reduce total greenhouse gas emissions to 5 percent below 2005 levels by the year 2010 for all of its U.S. operations. The company has also committed to increasing the total use of renewable fuel from 8 percent to 15 percent in the same time period.

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